Do not stop reading because of this poor-looking title !
Grassroots movement were first called this way in 1907. More than a hundred years of activism and it does not look as tough it is going to stop anytime soon.
The online Webster thus defines it :
Definition of GRASSROOTS
1: basic, fundamental <the grassroots factor in deciding to buy a house>
2: being, originating, or operating in or at he grass roots <agrassroots organization> ,<grassroots political support>
3 : not adapted from or added to an existing facility or operation : totally new <a grassroots refinery>
Fundamental...as is quality.
Operating at the roots... as is quality.
Not adapted from an existing facility or operations... well, if history has anything to teach us it is that Quality HAS evolved BECAUSE of norms and regulations in most instances....it probably did not really exist in the mind of the early managers to start with. Deming, Juran et al would not have to re-invent quality if that had been the case from the beginning.
Let’s look further into the definition from the Webster dictionary...